The big day has finally arrived! November 24, 2023 marked a turning point for us. Imagine: a boutique where every detail has been thought of to make buying your eyewear not only super simple, but particularly enjoyable. And guess what? It's a reality at 35 rue du Commerce, in the 15th arrondissement of Paris.

A new era for us

With the opening of our first boutique, we also broadened our horizons by becoming an optician and launching our optical range: Nooz Eyewear.

Choose from a simplified collection of 180 own-brand frames at the transparent price of €129, lenses included.

But that's not all: to guarantee unrivalled visual quality, we've chosen to partner with the best in the business. Every pair of Nooz Eyewear is equipped with lenses from two industry experts: Novacel and Zeiss.

At Nooz, the choice of lenses is also totally simplified. 3 ranges of lenses to satisfy every optical need at an all-inclusive price.

From reading glasses to sunglasses, not forgetting our iconic models, you can discover all our collections.

From reading glasses to sunglasses, not forgetting our iconic models, you'll have an opportunity to see, touch and try on all our creations, and find the perfect pair to accompany you every day. all our collections.

An optimal fitting experience

Discover our Magic Mirror, a technology that makes choosing your glasses both easy and fun.

Placed at the heart of our boutique, this connected mirror offers a unique and avant-garde fitting experience. Using proprietary technology on an integrated touch-sensitive panel, customers can photograph themselves at their best and compare frame and lens options in real time. The classic act of purchasing, perceived as tedious, is transformed into an interactive, fun and totally new experience, reinforcing Nooz's commitment to making optics simple and enjoyable for everyone.

Antoine Doolaeghe, co-founder of Nooz Optics, underlines the company's mission: to simplify eyewear purchasing. "We wanted to bring a breath of fresh air to the world of optics. With Nooz, buying eyewear is once again an ultra-simple, pleasant and uncomplicated experience".

The opening of the Nooz Optics boutique in Paris is not only a turning point for the company, it also represents a revolution in the world of optics. With its customer-centric approach, Nooz is reinventing the eyewear-buying experience, making it simple, pleasant and resolutely modern.